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#digitaldesign #campaign #fastfashion #ad

#loquenoves

Social Campaign

Year: 2020

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During these last years, fast fashion has been ruling our lives, by making us think that we need more cloth than we really need.

More important: What impact does fast fashion have on our planet? Who are the people that are behind each piece of cloth that we buy? What are their real working conditions?

#loquenoves campaign wants to recognise  everything that is behind the fast fashion industry and that we, the consumers, can't see or won't see.

Illustrations:

Offline design:

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Tag design:

Online design:

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Social media: