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#digitaldesign #campaign #fastfashion #ad
#loquenoves
Social Campaign
Year: 2020

During these last years, fast fashion has been ruling our lives, by making us think that we need more cloth than we really need.
More important: What impact does fast fashion have on our planet? Who are the people that are behind each piece of cloth that we buy? What are their real working conditions?
#loquenoves campaign wants to recognise everything that is behind the fast fashion industry and that we, the consumers, can't see or won't see.






Illustrations:
Offline design:



Tag design:
Online design:





Social media:
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